삼성전자의 갤럭시 S9이 기대만큼 효자 노릇을 못하고 있네요.
매출이 계속 줄어드는게 이대로라면 앞으로도 별로 기대할 것이 없을 듯요.
스마트폰 마켓 포화에 새로운 컨셉 찾는 것이 쉽지 않지요.
게다가 애플의 혁신이라도 있으면 비슷하게라도 보조를 맞출 텐데 그마저도.
그래도 물 밑에서 무언가 큰 그림을 그리고 있겠죠.
기대를 저버리지 않기를 기대해 봅니다.
삼성전자가 배포한 보도자료로 숫자 가득 써 놓은 기사 원문 링크합니다.
Samsung Expects First Sales Drop Since the Galaxy Note Debacle
Following four consecutive quarters of record profits, Samsung provided a disappointing earnings guidance for the second quarter of 2018 on Friday. The Korean electronics giant expects sales of 58 trillion won ($51.8 billion) and an operating profit of 14.8 trillion won ($13.2 billion) for the three months ending June 30. This would mark the first profit decline on a quarter-over-quarter basis since Q3 2016 and the first year-over-year sales decline since the same period.
Back in 2016, Samsung’s results had been hit hard by the debacle surrounding overheating batteries of the Galaxy Note 7 smartphone that had to be called back and ultimately taken off the market. This time around, analysts quoted by the Financial Times blame the disappointing results on lackluster demand for the Galaxy S9 flagship phone, which was released this spring. “The S9 phone was expensive with no major differentiation,” said Kim Young-woo, chief technology analyst at SK Securities, offering a possible explanation for the tepid consumer response.
As the following chart illustrates, Samsung’s sales remain at a very high level (and so does its profit), but the latest sales decline is another sign that the smartphone gold rush for companies such as Samsung and Apple might be coming to an end as true innovation is becoming harder to achieve in a maturing market.